The Real Deal on Company Culture: What to Look For?
Authored by Stephanie Cheung, Senior Manager - Industrial, Engineering and Logistics (Permanent Recruitment), PERSOL Hong Kong
In an era where career choices extend beyond just paychecks and perks, company culture has emerged as one of the most defining factors in job satisfaction and long-term success. Yet many job seekers overlook this critical element when making employment decisions, often to their own detriment.
So, what exactly is company culture, and how can you spot the difference between a good one and a bad one? This article will walk you through what to look for, what to avoid, and how to evaluate workplace culture before accepting a job offer.
What Is Company Culture—And Why Should You Care?
Company culture, sometimes referred to as organisational culture or corporate culture, is essentially the "personality" of a workplace. It includes a company’s values, work environment, management style, communication practices, and employee behaviours.
More than a set of written policies, culture is felt in the day-to-day operations of a business. It impacts everything from how decisions are made and how people collaborate to how employees feel when they come to work each day.
Here’s why company culture should be on your radar:
• Workplace Happiness: Employees in companies with a positive company culture are more likely to feel satisfied, valued, and motivated.
• Professional Growth: A supportive culture encourages employees to learn, grow, and move forward in their careers.
• Healthier Work-Life Balance: Great cultures understand that burnout leads to disengagement and attrition. They promote balance, not burnout.
• Engagement and Retention: Employees who feel they belong and align with company values are more engaged and less likely to leave.
• Business Success: Culture isn’t just fluff. It directly impacts innovation, performance, and profitability. Companies with strong cultures have 72% higher employee engagement and 40% lower turnover rates.
Signs of a Good Company Culture
When job hunting, knowing how to spot a good company culture can save you from stress and disappointment down the line. Here are the hallmarks of a healthy, thriving work environment:
1. Transparent Communication
Open and honest communication is foundational to trust. A company with a good culture:
• Shares information proactively, not just reactively.
• Keeps employees in the loop on company goals, changes, and challenges.
• Encourages two-way communication, employees can speak up and are heard.
During interviews, you’ll notice this in how clearly and confidently managers answer your questions and how forthcoming they are about expectations and performance metrics.
2. Supportive Leadership
Good leaders shape good cultures. Supportive leaders:
• Are approachable and lead with empathy.
• Offer regular feedback, not just during annual reviews.
• Encourage autonomy while providing guidance.
• Recognise and nurture potential.
Ask about leadership styles during your interview. Do they mentor or micromanage? Are they focused only on KPIs, or do they invest in their teams?
3. Opportunities for Growth and Development
People thrive in cultures where learning is prioritised. In such workplaces, you’ll see:
• Learning & development budgets for courses, certifications, or conferences.
• Regular internal promotions and clear career paths.
• Access to mentors, coaching, or knowledge-sharing platforms.
A company’s investment in your growth is a direct reflection of how much it values its people.
4. Work-Life Balance
A culture that respects your time outside work is increasingly a non-negotiable for many job seekers. Signs include:
• Reasonable expectations about overtime.
• Clear policies around time-off and flexible working.
• Leadership that models balance itself (i.e., they don’t send emails at 10 p.m.).
Read more at “Why prioritising work-life balance is key to career success.”
5. Recognition and Employee Appreciation
When employees feel appreciated, they go the extra mile. Look for:
• Formal recognition programs (e.g., employee of the month, peer-nominated awards).
• Informal shout-outs or appreciation on Slack or company newsletters.
• Leadership that celebrates team wins openly.
Appreciation isn’t just about money, it’s about acknowledgement.
6. Diversity, Inclusion, and Belonging
Companies that foster diverse and inclusive environments create a sense of safety, innovation, and fairness. Look for:
• DEI (Diversity, Equity & Inclusion) statements and policies in place.
• Representation in leadership roles.
• Inclusion programs or employee resource groups (ERGs).
• Recruitment practices that value diverse backgrounds and experiences.
Inclusive cultures are great places to work for everyone
Red Flags to Watch Out For
Not every company is upfront about its cultural shortcomings. Here are some warning signs to watch out for during your job search:
1. High Employee Turnover
If employees don’t stay long, there’s usually a reason. Frequent turnover may indicate:
• Poor management
• Lack of growth opportunities
• Toxic work conditions
Look for this on LinkedIn or ask during interviews: “How long have most people been with the company?”
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Evasive or Vague Interview Answers
If leadership can’t articulate what their culture is like, or if they dodge questions about employee satisfaction, beware. Good cultures are intentional, not accidental. -
No Flexibility
Rigid policies around hours, location, or dress code might suggest a culture that values control over employee autonomy. -
Micromanagement or Lack of Trust
If decision-making is centralised and you’re expected to "run everything by your manager," that could signal a lack of empowerment. -
Negative Reviews
Check Google Business for patterns. A single bad review isn’t necessarily a red flag, but recurring themes like "toxic," "poor communication," or "no growth" should be noted.
How to Evaluate Culture During the Hiring Process
Getting an authentic view of a company’s culture before accepting an offer takes some digging. Here’s how to uncover the truth:
Do Your Homework
• Visit the company’s social media. Is their tone professional, warm, or cold?
• Read about their mission, vision, and values on their website.
• Look up recent press releases or media mentions.
Ask Smart Questions
During interviews, ask:
• “How does the company celebrate team success?”
• “Can you share an example of how the company handled a recent challenge?”
• “How do employees give and receive feedback?”
• “What kind of people tend to succeed here?”
These questions offer insights into how things actually work, not just how they’re advertised.
Observe Everything
From how the recruiter responds to your emails to how interviewers interact with each other, every touchpoint gives cultural clues.
• Do people seem stressed or rushed?
• Are they enthusiastic about the company?
• Is the hiring process respectful and organised?
Why Culture Drives Business Success
Culture is not just a soft HR term; it’s a business multiplier.
Companies with strong cultures enjoy:
• Higher productivity: Engaged employees are more focused and deliver better results.
• Increased retention: Employees stick around when they feel valued.
• Greater innovation: Safe, supportive environments foster risk-taking and creativity.
• Better customer experience: Happy employees = happy customers.
In fact, a Columbia University study found that companies with high cultural satisfaction had a turnover rate of just 13.9%, compared to 48.4% in companies with poor cultures.
Make Culture Part of Your Job Search Strategy
Here’s how to prioritise culture during your search:
• Reflect on your values: What matters most—flexibility, recognition, collaboration?
• Assess past experiences: What type of culture helped you thrive—or burn out?
• Create a checklist: Use it when evaluating companies and job descriptions.
• Filter job boards by culture: Some platforms let you search by values or benefits.
• Ask employees: Use LinkedIn to connect with current or former team members.
Treat culture like any other job requirement; it’s that important.
Find a Place Where You Belong
Ultimately, the right company culture aligns with your goals, values, and lifestyle. It’s where you:
• Look forward to Mondays.
• Feel safe speaking up.
• Are inspired to grow.
• Know you’re contributing to something meaningful.
With so many options out there, don’t settle. Seek out a place where you’re supported as a professional and a person.
Leadership’s Role in Shaping Culture
A company’s leadership team has a powerful influence on culture. Great leaders:
• Model core values in their own behaviour.
• Prioritise transparency, not secrecy.
• Encourage innovation, not fear.
• Support their teams through mentorship, not just metrics.
Poor leadership, on the other hand, creates fear, disengagement, and turnover. When exploring a job opportunity, consider how the leaders speak, act, and support their teams. Their attitudes often trickle down through the entire company.
Conclusion
Ready to find a workplace where you’ll thrive?
Explore hundreds of roles with great cultures and supportive teams. Whether you’re seeking balance, growth, or belonging, your next opportunity is just a click away.
Frequently Asked Questions (FAQ)
Q1: What exactly is company culture?
A1: It’s the shared values, behaviors, and attitudes that shape how work is done. It affects everything from collaboration to employee wellbeing.
Q2. Why is a positive company culture important?
A2: Because it leads to better work experiences, stronger engagement, healthier work-life balance, and improved job performance.
Q3: How do I assess company culture in an interview?
A3: Ask specific questions about leadership, communication, feedback, and recognition. Pay attention to how interviewers respond and how they treat you.
Q4: What’s the difference between good and bad culture?
A4: Good cultures are inclusive, empowering, and communicative. Bad ones are toxic, rigid, and dismissive of employee well-being.
Q5: Can a company’s culture really affect business results?
A5: Yes! Great culture improves engagement, reduces turnover, and boosts innovation, all of which directly contribute to business performance.
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